About Us

Inspired by the elite equestrian lifestyle, the JUMP USA brand represents premium casual clothing and accessories for men, women, and children.

Conceived by Varun and Laurie Sharma, JUMP USA represents their combined passion and enthusiasm for the equestrian sport. Varun is an avid polo player and Laurie actively competes in show jumping in Palm Beach, Florida.

Laurie began to design a line of fashion-forward equestrian apparel in the US in 2004, and in 2006, she joined forces with Varun who was already well underway with his company JPC, which he started after returning to India from the US. JPC pioneered the manufacturing of equestrian clothing in India in 1992 and soon became the largest producer of these products in the world. After the joining of businesses in 2006, Laurie took over the design of all the equestrian apparel, horse clothing, saddles, bridles, footwear and more for their brands - Equine Couture, TuffRider and Henri de Rivel – three of the largest and most well-known names in the US equestrian industry.

With Varun having over 20 years’ experience in producing world class, technical performance sportswear, combined with Laurie's God-given talent in equestrian design – the transition into everyday "equestrian inspired" products came naturally. Since 2006, Laurie has been visiting India several times a year and is passionate about this country. With a heart for the less fortunate, she has always wanted to impact lives in her adopted country in a very meaningful way. Now, with the creation of the JUMP USA brand for the Indian domestic market, the Sharma’s mission is to raise awareness and funds for building Salvation Tree School, which they founded in 2010.

As users of all of their clothing and products, the Sharma’s' want to bring special features of unparalleled comfort, combined with a fashion-forward statement to all JUMP USA products. The product philosophy is if the products are good enough for a highly demanding sophisticated sport, they will be even better for consumers wanting to look and feel their best in everyday attire.

All the products are designed with great care and an eye for detail by Laurie and are made with fabrics that are produced in-house on specialized yarn processing, weaving, knitting and finishing machines. JPC currently has complete yarn to finished fabric operations.

The flagship store for JUMP USA is now located at an amazing location in Connaught Place, New Delhi. With an exceptional customer experience in mind, Laurie has been hands on with the smallest details in designing this retail location. No detail has been left out as you experience the equestrian lifestyle first hand in a bright white venue lavishly decorated with rich equestrian equipment, including hanging saddles and bridles throughout, saddles for you to sit in, videos of show jumping on large screens and many more surprises.

JUMP USA will be showcasing equestrian themed shirts, pants, outerwear, blazers, sweaters, shoes, belts and socks for men, women, and children.


Started with just 45 children, the Salvation Tree School has now grown and presently educates more than 300 underprivileged children. Through their efforts, the Sharma’s' are currently self-funding and providing FREE education, mid-day meals, uniforms and transportation to and from the school for these children. But most importantly, they are providing hope for a future to children who would not have any sort of opportunity solely based on their circumstances. The Sharmas' are excited to announce the purchase of 2.5 acres of land in Greater NOIDA for the construction of a new, much larger school able to educate over 1,600 children at one time!

For more information about JUMP USA, please email info@jumpusa.in

And for more information on Salvation Tree School, please visit SalvationTree.org